Creative Leadership for luxury, retail & culture.
Led creative projects from ideation to execution, shaping concepts, directing visual worlds, bringing together the people, production and the needed detail to bring them alive.
Profile
Concept
Bridging the gap between artistic intuition
and luxury strategy. I provide a transversal approach to design, overseeing the entire creative lifecycle; from the initial spark of an idea to the final, tactile execution.
Leadership
Lead multi-disciplinary teams in multinational groups (WPP, M&C Saatchi, etc.) across global EMEA and APAC deployments, coordinating creative departments and specialised artisans to ensure every detail meets the highest standards of excellence.
Transmission
Creativity is one of our most precious resources, and we are passionate about cultivating it. Through bespoke, tailor-made workshops, we teach revisited ancestral skills, fostering a sense of giving and receiving that sits at the heart of any creative practice.
From art direction to content, campaigns and
productions, helping brands turns vision into work
that feels timeless, editorial and alive.
Area of Expertise
Editorial Storytelling
Visual narratives and distinctive visual languages that capture the essence of a brand and translate it into meaningful, compelling imagery. Includes: visual concept, storytelling direction, mood & visual language, image selection or creation, art direction, edit, and final image curation.
Creative Production
Areas of Expertise
Bringing the creative vision into production, from team definition to final delivery. Includes: team and talent selection,
pre-production, creative coordination, production clarity, sustainable professional practice,
edit and post-production supervision.
Visual Identity
Areas of Expertise
Defining a distinctive visual language through colour, typography, texture, and form, creating a coherent and recognisable
world that gives a brand its unique signature. Includes: visual direction, colour palette, typography, graphic language,
image style, textures, visual elements, and brand guidelines.
Art Direction
in Art & Culture
Areas of Expertise
Bringing together art direction and curatorial thinking to shape projects across physical and digital spaces. Rooted in luxury with certification in Art Collection Management, operating at the intersection of heritage, art and contemporary culture. Collaborating with Maisons, institutions and private collectors to activate collections and translate them into relevant cultural narratives for today. From artistic research and object selection to exhibition concepts and visual storytelling, connecting collections, artists and contemporary audiences.
Words
From Clients & Collaborators
Emma Pisani STOJAN“If you’re looking for someone who knows how
to bring a luxury brand to life through sharp concept development, refined art direction, and beautifully executed campaigns, she’s the one.
Pauline Ventura BVLGARI PARFUMS
“She brings together strategic vision, meticulousness,
and an infectious energy, making every collaboration both effective
and enjoyable.”
Guido Lanari x LANARI STUDIO“…beyond her immense talent, what truly sets Arantza apart is her character… she is generous, passionate, endless curious and someone you can always count on.”
Katia Cipelli MSC SHIPPING
“Her creative approach, attention to detail and flexibility have always been greatly appreciated. She’s a pleasure to work with and whatever
your challenge she will come up with interesting and innovative design perspectives.”
For Who